From day one, Arridia™ Group has striven to create and celebrate diverse environments in every way possible. However, the aftermath of George Floyd’s death has opened our eyes to an urgent need to do more, and better, to support the Black community and stand in solidarity with the Black Lives Matter movement. To that end, we pledge full transparency in our accountability and actions toward supporting anti-racism and dismantling white supremacy. Here’s how:

Tracking diversity in the crew and vendors we hire, but also by using our spending to specifically support Black-owned businesses and makers, and encourage our production partners to do the same. 

Defunding bad-news brands that don’t support the BLM movement, or otherwise demonstrate anti-Blackness through their actions, statements, donations or affiliations, and instead vote with our wallets to support companies who support the cause.

Funding good-news organizations like Black & Brown Founders, Black Girls Code, and UndocuBlack.

Pledging to do better via orgs that push us to do the most good, including Change The Lens, The Allyship & Action Pledge, and The Anti-Racist Small Business Pledge.