PROJECT DETAILS

Verizon Business

Project Credits
Brand: Verizon Wireless | Photographers: Andrew Reilly and Jay Reilly | Agency: McCann

To bring to life McCann’s grand creative vision for Verizon Business, we worked with two seperate photography teams in Atlanta, led by photographers (and brothers!) Andrew Reilly and Jay Reilly, for one of our biggest shoots to date. Oh, and it took place March 10–16, 2020 — right in the middle of the state of emergency that led to a worldwide shutdown at the onset of COVID.

  • Double shoots meant double everything: Two unique creative briefs, two different setups on location operating simultaneously, two sets of model call times to stagger strategically, double the sizes of our crews, etc.
  • The size of our productions doesn’t mean we overlook the details, like bringing Atlanta’s beloved local King of Pops on set for a refreshing afternoon treat after shooting outdoors.
  • When our clients called the shoot one day early to abide by the national COVID emergency shut-down, we successfully got 100 people home to seven different states on emergency flights and car rentals. Which was challenging. But we handled it.

OUR VALUES

In line with our mission we are committed to the following, both on set and throughout our offices:

  • Sharing our sustainability best practices across the industry
  • Creating a safe, supportive, and fun workplace
  • Embodying our Justice, Equity, Diversity & Inclusion (JEDI) principals
  • Being proactive — not reactive — to the needs of our clients and crew
  • Advocating for an accurate representation of cultures, bodies, identities, abilities, and races as well as the removal of harmful stereotypes in advertising

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