That’s Elkay
Brand: Elkay Manufacturing | Director + Photographer: Ty Milford | Agency: zeno
Shot in San Diego with year-round sunshine, Elkay’s shoot with ad agency zeno allowed us the opportunity to partner with photographer and director Ty Milford for stills and video. This job involved multiple complex set builds in Chicago, strategically placing our client’s water fountain in a San Diego city park, and starred real-life talent who uses a wheelchair to help show off some of the brand’s accessible products.
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Our team recommended shooting in San Diego instead of Los Angeles so we could make the client’s budget go farther. We knew the location specs they needed were achievable in San Diego, and at a fraction of the cost — without sacrificing the sunshine.
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OUR VALUES
In line with our mission we are committed to the following, both on set and throughout our offices:
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Sharing our sustainability best practices across the industry
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Creating a safe, supportive, and fun workplace
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Embodying our Justice, Equity, Diversity & Inclusion (JEDI) principals
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Being proactive — not reactive — to the needs of our clients and crew
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Advocating for an accurate representation of cultures, bodies, identities, abilities, and races as well as the removal of harmful stereotypes in advertising
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