Team USA — Coca-Cola
Brand: The Coca-Cola Company | Director + Photographer: Sarah Silver | Agency: Geometry Global
We shot six athletes over two days for this Coca-Cola–branded Team USA shoot with director and photographer Sarah Silver. With three sets running simultaneously plus a greenspace environment, we built a 75-person crew that could pull it off, and did it all in just nine days from award to being on set.
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We captured a wide-range of diverse assets for the brand. Group and individual images, dynamic GIFs, video interview, and teleprompter inserts for vendor partnerships.
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OUR VALUES
In line with our mission we are committed to the following, both on set and throughout our offices:
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Sharing our sustainability best practices across the industry
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Creating a safe, supportive, and fun workplace
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Embodying our Justice, Equity, Diversity & Inclusion (JEDI) principals
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Being proactive — not reactive — to the needs of our clients and crew
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Advocating for an accurate representation of cultures, bodies, identities, abilities, and races as well as the removal of harmful stereotypes in advertising
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