PROJECT DETAILS

Team USA — Coca-Cola

Project Credits
Brand: The Coca-Cola Company | Director + Photographer: Sarah Silver | Agency: Geometry Global

We shot six athletes over two days for this Coca-Cola–branded Team USA shoot with director and photographer Sarah Silver. With three sets running simultaneously plus a greenspace environment, we built a 75-person crew that could pull it off, and did it all in just nine days from award to being on set.

  • We captured a wide-range of diverse assets for the brand. Group and individual images, dynamic GIFs, video interview, and teleprompter inserts for vendor partnerships.

OUR VALUES

In line with our mission we are committed to the following, both on set and throughout our offices:

  • Sharing our sustainability best practices across the industry
  • Creating a safe, supportive, and fun workplace
  • Embodying our Justice, Equity, Diversity & Inclusion (JEDI) principals
  • Being proactive — not reactive — to the needs of our clients and crew
  • Advocating for an accurate representation of cultures, bodies, identities, abilities, and races as well as the removal of harmful stereotypes in advertising

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