Team USA — American Girl
Brand: Mattel, Inc | Director + Photographer: David Roth | Agency: none (brand-direct)
For this star-studded shoot, we produced it across the country covering San Francisco, Los Angeles, and Tampa, FL, traveling the majority of our crew and picking up local support in each market. On our list of creative needs: sound stage, cyc wall, environment studio for interview, two cameras rolling video plus stills (the two sets were staged so the video sets wouldn’t catch the strobe or sound of the stills set), and a glam squad worthy of seven professional Olympic athletes.
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In line with our mission we are committed to the following, both on set and throughout our offices:
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Sharing our sustainability best practices across the industry
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Creating a safe, supportive, and fun workplace
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Embodying our Justice, Equity, Diversity & Inclusion (JEDI) principals
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Being proactive — not reactive — to the needs of our clients and crew
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Advocating for an accurate representation of cultures, bodies, identities, abilities, and races as well as the removal of harmful stereotypes in advertising
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