PROJECT DETAILS

Philly Cream Cheese

Project Credits
Brand: The Kraft Heinz Co | Photographer: Laurie Frankel | Agency: Leo Burnett

Once again working with photographer Laurie Frankel on this famous band, we pulled in multiple food stylists to pull off deliciously delightful effects in line with the creative brief from Leo Burnett.

  • Before we could find the food stylist to create the lettering with ingredients, we had to work with the agency’s graphic designer to perfect the lettering and create a custom (and durable) stencil.
  • Knowing the shoot was going to have unique needs, we sourced an extra large studio (with a full chef’s kitchen) to accommodate our two independant food styling teams, a private client area for our team of 10 clients/agency, and additional room for crew, catering, gear, lighting, and our prop master.

OUR VALUES

In line with our mission we are committed to the following, both on set and throughout our offices:

  • Sharing our sustainability best practices across the industry
  • Creating a safe, supportive, and fun workplace
  • Embodying our Justice, Equity, Diversity & Inclusion (JEDI) principals
  • Being proactive — not reactive — to the needs of our clients and crew
  • Advocating for an accurate representation of cultures, bodies, identities, abilities, and races as well as the removal of harmful stereotypes in advertising

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