Philly Cream Cheese
Brand: The Kraft Heinz Co | Photographer: Laurie Frankel | Agency: Leo Burnett
Once again working with photographer Laurie Frankel on this famous band, we pulled in multiple food stylists to pull off deliciously delightful effects in line with the creative brief from Leo Burnett.
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Before we could find the food stylist to create the lettering with ingredients, we had to work with the agency’s graphic designer to perfect the lettering and create a custom (and durable) stencil.
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Knowing the shoot was going to have unique needs, we sourced an extra large studio (with a full chef’s kitchen) to accommodate our two independant food styling teams, a private client area for our team of 10 clients/agency, and additional room for crew, catering, gear, lighting, and our prop master.
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