PROJECT DETAILS

Hidden Valley Ranch

Project Credits

Brand: The Clorox Company | Director + Photographer: Davide Luciano | Agency: FCB

Staged in a studio, this vibrant photo and video shoot for Hidden Valley Ranch was captured over three days with our team executing a seamless, high-energy production. We had three sets running simultaneously and produced six spots and dozens of photos in that short span. From storyboarding to set builds, we handled every detail with precision. Highlights include collaborating with a motion control operator to add dynamic movement to our shots, elevating the overall creative.

Category

All Video, Food + Beverage, Studio

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OUR VALUES

In line with our mission we are committed to the following, both on set and throughout our offices:

Sharing our sustainability best practices across the industry
Creating a safe, supportive, and fun workplace
Embodying our Justice, Equity, Diversity & Inclusion (JEDI) principals
Being proactive — not reactive — to the needs of our clients and crew
Advocating for an accurate representation of cultures, bodies, identities, abilities, and races as well as the removal of harmful stereotypes in advertising

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